While most of us are busy soaking up the last few weeks of summer, the folks at SXSW are busy thinking about March 2017 when Austin, TX becomes the hot spot -- and hot bed -- for all that’s new and unique in the worlds of interactive, film and music. House Party has always had a presence at SXSW – from throwing parties to mentoring sessions. This year, as they say, we’d like to kick it up a notch. We’ve proposed a top-notch panel entitled “Alcohol & Influencer Marketing: Mixing it up Right.”
A winning partnership! Yesterday, we were honored to receive a Golden Bevie in the category of Best Advocacy & Loyalty Campaign for our work with MillerCoors REDD’s on the REDD’s Apple Ale Shark Week Watch Party program. The Golden Bevies recognize the top brands and agencies that have made significant contributions to the digital marketing world and demonstrated successfully executed marketing campaigns in the beverage industry.
Regular readers of this blog might know that it’s Jared Currier, House Party’s marketing & analytics director, who typically conducts these “Take five” interviews with members of our team. This week we’re turning the tables and putting Jared in the hot seat, before he departs House Party for business school next month.
This being House Party, we’re always looking for an excuse to celebrate. So I was excited to discover, looking through our historical data the other day, that we recently reached a pretty impressive milestone: 10,000,000 hosts and guests have partied with us since we first set up shop a decade ago. (“Excited” and “looking through historical data” don’t always go hand in hand for most folks, but it takes all kinds.)
Marketers know that targeting is one of the most fundamental dimensions of any advertising strategy or campaign. To maximize the effectiveness of a given marketing channel, brands need to deliver their message to the right consumers — potential buyers who are receptive to and interested in the products or services being offered.
Every March, the SXSW Interactive Festival (SXSWi) greets the ever more entangled spheres of marketing and technology with open arms, hungry for those industries’ best, brightest and newest trends. Businesses will flock to any opportunity to better understand one’s consumers (and competition) and dive into a vast pool of possible partnerships — to the tune of nearly 35,000 attendees for this year’s Interactive portion of SXSW. Here are our team’s takeaways on the most noteworthy trends...