House Party News

Help Us Mix It Up at SXSW 2017!

Help Us Mix It Up at SXSW 2017!

While most of us are busy soaking up the last few weeks of summer, the folks at SXSW are busy thinking about March 2017 when Austin, TX becomes the hot spot -- and hot bed  -- for all that’s new and unique in the worlds of interactive, film and music. House Party has always had a presence at SXSW – from throwing parties to mentoring sessions.  This year, as they say, we’d like to kick it up a notch. We’ve proposed a top-notch panel entitled “Alcohol & Influencer Marketing: Mixing it up Right.” 

Can influencer marketing help marketers combat ad blockers?

Can influencer marketing help marketers combat ad blockers?

Digital advertising has never been such a big business: Today, annual U.S. digital advertising revenue exceeds $50 billion and is broadly projected in the US to surpass total television revenue in the next year or so, making digital the largest segment in the ad industry.

Take five...with Jared Currier

Take five...with Jared Currier

Regular readers of this blog might know that it’s Jared Currier, House Party’s marketing & analytics director, who typically conducts these “Take five” interviews with members of our team. This week we’re turning the tables and putting Jared in the hot seat, before he departs House Party for business school next month.

Take five...with David Smith

Take five...with David Smith

In this latest edition of “Take five,” we’re talking with our VP of research and analytics, David Smith, about the state — and the future — of word-of-mouth measurement here at House Party and in the industry at large.

Three's a crowd. Ten million's a party.

Three's a crowd. Ten million's a party.

This being House Party, we’re always looking for an excuse to celebrate. So I was excited to discover, looking through our historical data the other day, that we recently reached a pretty impressive milestone: 10,000,000 hosts and guests have partied with us since we first set up shop a decade ago. (“Excited” and “looking through historical data” don’t always go hand in hand for most folks, but it takes all kinds.)

Hyper-targeting at scale

Hyper-targeting at scale

Marketers know that targeting is one of the most fundamental dimensions of any advertising strategy or campaign. To maximize the effectiveness of a given marketing channel, brands need to deliver their message to the right consumers — potential buyers who are receptive to and interested in the products or services being offered.

House Party takes Austin, 2015 edition

House Party takes Austin, 2015 edition

Every March, the SXSW Interactive Festival (SXSWi) greets the ever more entangled spheres of marketing and technology with open arms, hungry for those industries’ best, brightest and newest trends. Businesses will flock to any opportunity to better understand one’s consumers (and competition) and dive into a vast pool of possible partnerships — to the tune of nearly 35,000 attendees for this year’s Interactive portion of SXSW. Here are our team’s takeaways on the most noteworthy trends...

Influencers vs. advocates, part 2 — why?

Influencers vs. advocates, part 2 — why?

“The future belongs to marketers who establish a foundation and process where interested people can market to each other.” – Seth Godin, “Unleashing the Ideavirus” Last week, we kicked off this three-part series by explaining who influencers and advocates are. Now that our definitions are in order, we’re ready to look at why these people matter to marketers.