During this year’s awards-show season, KING’S HAWAIIAN threw thousands of House Parties around the country to show consumers first-hand why the brand is a perfect companion for any awards-show viewing party. Today we’re talking with Chad Donvito, Director of Brand Management at KING’S HAWAIIAN, about that process and the results.
A few weeks ago, Sarah Loeb, Marketing Programs Specialist at Crimson Hexagon,published a blog post analyzing the social media buzz around the recent launch of the Keurig 2.0 brewer, noting that Keurig’s House Party campaign was the largest single driver of digital conversations about the brewer. We later sat down with Sarah to discuss those findings...
Today on the Word of Mouth Marketing Association (WOMMA)’s blog, you’ll find an interview with our SVP of Research & Analytics, Peter Storck, on his upcoming presentation at November’s WOMMA Summit 2014. In that presentation, Peter and Louise Cotterill, Senior Digital Strategist at Kellogg, will share results from the recent MorningStar Farms Feel Good Grilling House Party campaign, which identified 3,000 MorningStar Farms fans and empowered them to throw exclusive branded BBQs for their friends and family.
This year, to promote the 10th annual Puppy Bowl, Animal Planet partnered with House Party to throw thousands of parties around the country on the day of the game (in what would prove to be an award-winning campaign). We sat down with Animal Planet’s Sarah McMurdy to discuss how House Party fit with the brand’s overall marketing mix and how word of mouth and consumer content help to make the Puppy Bowl such a consiste
We've worked with Edelman regularly over the years to execute large-scale House Party campaigns (as many as 15,000 parties on one day!) for the Pull-Ups brand. Today, we’re sitting down with Missy Maher, executive vice president in Edelman Chicago’s Consumer Marketing Group, to discuss how and why we've made a party out of potty training.
In today’s edition of “In their words,” we’re speaking with Liz Tung, National Shopper Marketing Group Manager at The Clorox Company, about two recent House Party campaigns for Soy Vay.