In Clients Own Words

In their words...with Mezzetta's Rajiv Doshi

In their words...with Mezzetta's Rajiv Doshi

Hungry? We’re talking today with Mezzetta’s director of digital marketing, Rajiv Doshi, about how the recent Mixing It Up with Mezzetta House Party campaign got thousands of people trying and talking about the brand’s olives, peppers and other specialty foods.

In their words...with AOL's Ali Vilensky

In their words...with AOL's Ali Vilensky

In this week’s installment of “In their words,” we’re talking with Ali Vilensky, Senior Brand Partnerships Manager at AOL, about the recent House Party campaigns promoting the partnership between AOL and PBS’s MAKERS property andUnilever’s Simple Skincare.

In their words, with Crimson Hexagon’s Sarah Loeb

In their words, with Crimson Hexagon’s Sarah Loeb

A few weeks ago, Sarah Loeb, Marketing Programs Specialist at Crimson Hexagon,published a blog post analyzing the social media buzz around the recent launch of the Keurig 2.0 brewer, noting that Keurig’s House Party campaign was the largest single driver of digital conversations about the brewer. We later sat down with Sarah to discuss those findings...

How MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it

How MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it

Today on the Word of Mouth Marketing Association (WOMMA)’s blog, you’ll find an interview with our SVP of Research & Analytics, Peter Storck, on his upcoming presentation at November’s WOMMA Summit 2014. In that presentation, Peter and Louise Cotterill, Senior Digital Strategist at Kellogg, will share results from the recent MorningStar Farms Feel Good Grilling House Party campaign, which identified 3,000 MorningStar Farms fans and empowered them to throw exclusive branded BBQs for their friends and family.

In their words, with Animal Planet’s Sarah McMurdy

In their words, with Animal Planet’s Sarah McMurdy

This year, to promote the 10th annual Puppy Bowl, Animal Planet partnered with House Party to throw thousands of parties around the country on the day of the game (in what would prove to be an award-winning campaign). We sat down with Animal Planet’s Sarah McMurdy to discuss how House Party fit with the brand’s overall marketing mix and how word of mouth and consumer content help to make the Puppy Bowl such a consiste