Industry Trends

Social Media Measurement Gets Much Needed Standardization

Social Media Measurement Gets Much Needed Standardization

If you've spent any time at a social media conference recently, you know how important measurement is to this group. There seems to be a-growing percentage of sessions focused on social media impact and ROI. While there is research about how investment in social media marketing will continue to increase, that same research suggests...

The RISE Symposium and Future of Retail through David Bowie’s Greatest Hits

The RISE Symposium and Future of Retail through David Bowie’s Greatest Hits

Before the NRF’s Big Show kicked off this week, I was honored to a part of the first RISE (Retail Innovation and Shopper Expertise) Symposium, presented by TPN and Toshiba to celebrate “inspirational women in digital and retail technology.”  The speakers were a who’s who of accomplished women – and men – who are paving the way for how tomorrow’s consumers will shop and experience brands across platforms. 

Can influencer marketing help marketers combat ad blockers?

Can influencer marketing help marketers combat ad blockers?

Digital advertising has never been such a big business: Today, annual U.S. digital advertising revenue exceeds $50 billion and is broadly projected in the US to surpass total television revenue in the next year or so, making digital the largest segment in the ad industry.

BlogHer 2015 – Lessons Learned

BlogHer 2015 – Lessons Learned

Last month I had the chance to go to BlogHer ’15 and witness firsthand the intersection of – and interactions between — brands and bloggers. Here at House Party, we work with both. We connect brands with the fans who love them and often, those fans include bloggers. Bloggers fall broadly into the bucket of influencer marketing, which we tend to think of influencer in three tiers...

New research shines a light on Millennial advocates

New research shines a light on Millennial advocates

If you like to keep tabs on what’s happening in the world of marketing, you’ve probably noticed how impossible it’s become to scroll through your Twitter feed or your inbox without seeing some new tidbit about Millennials*. And with good reason: as a group, they’ve got a lot of spending power, with different needs and desires and technologies than their predecessors.

Hyper-targeting at scale

Hyper-targeting at scale

Marketers know that targeting is one of the most fundamental dimensions of any advertising strategy or campaign. To maximize the effectiveness of a given marketing channel, brands need to deliver their message to the right consumers — potential buyers who are receptive to and interested in the products or services being offered.

House Party takes Austin, 2015 edition

House Party takes Austin, 2015 edition

Every March, the SXSW Interactive Festival (SXSWi) greets the ever more entangled spheres of marketing and technology with open arms, hungry for those industries’ best, brightest and newest trends. Businesses will flock to any opportunity to better understand one’s consumers (and competition) and dive into a vast pool of possible partnerships — to the tune of nearly 35,000 attendees for this year’s Interactive portion of SXSW. Here are our team’s takeaways on the most noteworthy trends...

Influencers vs. advocates, part 2 — why?

Influencers vs. advocates, part 2 — why?

“The future belongs to marketers who establish a foundation and process where interested people can market to each other.” – Seth Godin, “Unleashing the Ideavirus” Last week, we kicked off this three-part series by explaining who influencers and advocates are. Now that our definitions are in order, we’re ready to look at why these people matter to marketers.