Sodastream

Our campaign for SodaStream put the fizz in their holiday sales, with 23% of guests purchasing a machine

Challenge

Knowing that every person who has a SodaStream sells two machines by sharing their positive brand experience, SodaStream turned to House Party to drive awareness and generate in-home trials in advance of the holiday gift-giving season.

Solution

2,000 “Fizz the Season” House Parties that…

  • Put the SodaStream machine in consumers’ hands and homes to drive trial and demonstrate the product’s ease of use and great taste
  • Integrated seamlessly with social media by providing the tools and inspiration for advocates to spread the word, online and off
  • Provided high-value purchase incentives to over 27,000 guests and over 35,000 applicants

Results

  • More than 29,000 at-party product trials
  • 53 point increase in brand favorability
  • 44 point increase in purchase-intent
  • 60 point increase in advocacy-intent
  • Over 39 million brand impressions, online and off
  • 2 months later, 23% of guests reported purchasing a SodaStream machine for themselves or as a gift

Learn more...

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