Marketing to Moms Conference
Oct
3
to Oct 4

Marketing to Moms Conference

M2MOMS® – THE MARKETING TO MOMS CONFERENCE

We are proud to be a sponsor of the world's premier conference on marketing to moms.  Join us for a panel discussion about MOMS COMMUNITIES ONLINE & IN-PERSON .  Kerry Lyons, Senior Vice President, Sales & Marketing, House Party will be speaking with  Mary Beth Weil, Director of Global Marketing, Music Together Worldwide, Eric Cohen, CMO & Co-Founder, Macaroni Kid, and Mari Sanchez, Senior Planner, Paco Collective to help businesses learn about the value of brand communities. Register now and save 25% using our exclusive discount code HP25. 

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Path To Puchase Expo
Sep
26
to Sep 28

Path To Puchase Expo

  • Donald E. Stephens Convention Center (map)
  • Google Calendar ICS

P2PX is a community of CPG marketers, retailers, agency professionals and solution providers engaged in the shopper industry.

P2PX is where attendees get the personalized, vigorous education they need to drive marketing strategies and careers.

P2PX is where participants get actionable insights and industry visibility through seminars, presentations and connections.

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ANA Committee - Executing Retailer-led Programs Through Shopper Marketing
Sep
13
9:00 AM09:00

ANA Committee - Executing Retailer-led Programs Through Shopper Marketing

Shopper marketing recognizes that a true win-win-win for manufacturer, retailer, and shopper requires specific shopper insights, collaborative planning and solutions between brand and retailer. With the growth of technology, the 24/7 always-on shopper, and new e-commerce solutions, shopper marketing has evolved to become more about Omni channel, where retailers and brand marketers are challenged to create leading alternative shopper solutions.

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ANA Influencer Marketing Committee
Aug
2
9:00 AM09:00

ANA Influencer Marketing Committee

As a cornerstone in Brand Activation, Influencer Marketing utilizes individuals, groups of individuals, groups or associations to help advocate for the brand or product in order to gain credibility, voice or amplification within a target market in order to drive the strategic initiatives and the brand or product and help drive the engagement, positive sentiment or access. 

The Influencer Marketing Committee is for members who are responsible for their organization's influencer marketing initiatives. Influencer marketing is becoming a vitally important component of Brand Activation campaigns that builds a brand’s image AND drives a specific consumer behavior or action. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other's expertise and make their organizations more effective.

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2017 ANA Digital & Social Media Conference
Jul
12
to Jul 14

2017 ANA Digital & Social Media Conference

  • Manchester Grand Hyatt San Diego (map)
  • Google Calendar ICS

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. This conference is geared to keep you on top of the latest marketing trends, with insight from leading brand marketers who are pushing the limits of their craft in bold, exciting ways. Get up to speed on the most talked about topics of 2017, including augmented reality, influencer marketingvirtual realitycontent marketingdigital analytics, and more. Come learn, network, and get inspired in downtown San Diego.

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Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology
Jun
8
9:00 AM09:00

Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

The Experiential Marketing Committee is for members who are responsible for their organizations' experiential marketing initiatives. Experiential marketing are becoming increasingly important components of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.

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Shopper Marketing  Committee Meeting at the ANA
Jun
6
9:00 AM09:00

Shopper Marketing Committee Meeting at the ANA

Shopper marketing recognizes that a true win-win-win for manufacturer, retailer, and shopper requires specific shopper insights, collaborative planning and solutions between brand and retailer. With the growth of technology, the 24/7 always-on shopper, and new e-commerce solutions, shopper marketing has evolved to become more about Omni channel, where retailers and brand marketers are challenged to create leading alternative shopper solutions.

The Shopper Marketing Committee is for members who lead shopper marketing and/or retailer-focused initiatives at their organizations.  We will drive industry thought leadership, share best practices and expertise, and facilitate discussion on topics to inform better decision making.   The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

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Book Expo
May
31
to Jun 2

Book Expo

Content is being consumed in more dynamic ways than ever before and new methods must be used to engage readers. BookExpo is evolving to lead the global publishing industry to its consumer driven future and celebrate storytelling in all its forms. It’s the place where industry, authors and readers converge to define the new publishing universe.

BookExpo provides a focused professional environment to discover emerging authors and the next blockbuster titles, engage with the world’s most influential publishers and learn from industry leaders and peers.

BookExpo culminates with BookCon, our two day Fan event where storytelling and pop culture collide.

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TALK360° | The WOMMA Summit
Apr
26
to Apr 27

TALK360° | The WOMMA Summit

Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing. WOMMA advocates ethical word of mouth marketing practices through education, professional development, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative global brands committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

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2017 ANA Brand Activation Conference
Apr
19
to Apr 21

2017 ANA Brand Activation Conference

  • The Westin Chicago River North (map)
  • Google Calendar ICS

As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.

Join us on Thursday, April 20 at the House Party morning Coffee Break!

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ANA Experiential Marketing Committee Meeting
Mar
15
8:30 AM08:30

ANA Experiential Marketing Committee Meeting

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

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SXSW (South By Southwest)
Mar
11
to Mar 16

SXSW (South By Southwest)

  • The Austin Convention Center (map)
  • Google Calendar ICS

INTERACTIVE. Explore the constantly evolving world and work of agencies and their clients. From native advertising to brand storytelling to predictive analytics, there’s something for everyone. Led by some of the most respected voices in the industry, these sessions will explore why now is such a complex and exciting time to work in these fields.

 
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Natural Products Expo West
Mar
8
to Mar 12

Natural Products Expo West

  • Anaheim Convention Center (map)
  • Google Calendar ICS

Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 77,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. Rated as one of the top 200 trade shows in the US by Tradeshow Week, Natural Products Expo West continues to help attendees reach their business goals.

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Social Media Week: New York
Feb
27
to Mar 3

Social Media Week: New York

Social Media Week New York is one of the premiere digital media conferences in the United States. The event brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing and technology, including Facebook, The New York Times, National Geographic, Warby Parker, Comedy Central, Google, GE, Spotify and LinkedIn.

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2017 Brand Masters Conference presented by NBCUniversal
Feb
15
to Feb 17

2017 Brand Masters Conference presented by NBCUniversal

  • The Ritz-Carlton, Laguna Niguel (map)
  • Google Calendar ICS

"Highly Effective Brands that Drive Results”

The 2017 ANA Brand Masters Conference theme is “Highly Effective Brands that Drive Results”. Learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

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New Methods to Use Influencers to Reach & Engage Your Target Audience
Feb
9
1:30 PM13:30

New Methods to Use Influencers to Reach & Engage Your Target Audience

Influencer marketing isn’t just here to stay – it’s set to explode. Edelman Digital says this year, digital word-of-mouth will play “a newly central role” in marketing, with the ability – when done right – to deliver significant, measurable brand awareness. It’s no longer enough to just produce good content. You need to get that content discovered and championed in an increasingly crowded environment. 

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BAA Chicago Chapter Luncheon
Oct
27
11:15 AM11:15

BAA Chicago Chapter Luncheon

The Power of Social Proof
The human sciences have long since proved that we want to do what others like us have already done. We buy what others have endorsed. With traditional brand advertising rated as one of the least trusted ways to learn about a product, smart brands are finding ways to leverage the endorsement of loyal customers and bring “social proof” to the store. From ratings and reviews to sampling labs, customer-driven promotions to social media influencer programs.

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2016 ANA Masters of Marketing Conference
Oct
19
to Oct 22

2016 ANA Masters of Marketing Conference

ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.

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Marketing to Moms Conference
Oct
4
to Oct 5

Marketing to Moms Conference

We're proud to be speaking at the M2Moms® Conference and look forward to sharing how we helped Dove activate "girls with curls"  to create content, download an e-book and spread the word that curls are beautiful. We're so proud, in fact, that we want to help you get to the conference: Use code "HP25" when registering to save 25% OFF the registration fee!

M2Moms® is the world’s premier conference on marketing to moms. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. The M2Moms® program features keynotes, general sessions, workshops, receptions and special events.

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