We’re entering a new age of marketing where all media are sales channels, all communications have “buy now” capabilities, and all marketing is essentially... shopper marketing. Brand manufacturers must build shopper-centric thinking into the earliest phases of brand development.Retailers must partner with brands and vendors to enhance loyalty, improve the shopping experience and drive traffic and sales. All parties must rely on deep insights to connect with shoppers along the entire path to purchase.
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Earlier Event: March 11SXSW
Later Event: April 5ANA/BAA Promotion Marketing Conference (Members Only)