The lines between online and offline shopping aren't just blurring; they've disappeared altogether. If your marketing strategies don't reflect this convergence, you will get left behind. Omni-channel marketing -- a seamless approach to the consumer experience through all available shopping channels -- is the new minimum consumer expectation. Are your e-commerce, shopper marketing, and mobile strategies aligned to deliver on this requirement? Join us to learn how to you keep your teams aligned and up-to-speed, which tools you should bring in through training or partnerships, and how leading retailers are keeping up with growing consumer expectations.
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Earlier Event: April 5ANA/BAA Promotion Marketing Conference (Members Only)
Later Event: April 18ANA Brand Activation Conference