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iMedia Brand Summit: How to Evolve with Today's Consumer

  • Loews Coronado Bay Resort 4000 Coronado Bay Road Coronado, California 92118 (map)

Today's customers have high expectations, to say the least. They adopt new platforms and apps at a staggeringly quick rate, expect the perfect blend of personalization and privacy from their favorite brands, and can leave a brand quickly after a negative experience. At this iMedia Brand Summit, we'll address the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet those expectations. We're looking externally at consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements.

Earlier Event: August 4
Later Event: October 4
Marketing to Moms Conference