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Brand Innovators Marketing Innovation Summit

  • Kraft Heinz Company Aon Center, 76th Floor 200 E. Randolf St. Chicago, IL 60601 USA (map)

Amplification: Pouring the Gas on Content with Distribution Tactics and Paid Media

Marketers today know that content is king when it comes to engaging consumers and helping them get to know your brand. But content creation is only the first step. If consumers don’t see the content you create, it can be an investment lost. You want your content marketing efforts to lead to new customers or conversions. The queen to your content king is distribution. Distribution efforts not only amplify your content so consumers will see it but provide a means to measuring ROI. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. What is the ROI of content marketing vis-à-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? What are the best avenues of distribution and paid media to enhance your content marketing efforts? We will be talking with leading brand marketers as they share their insights.

Christy Kazlo, Director Marketing Technology, Conagra Brands
Eric Ziegenhagen, Director of Digital Engagement, Aparium Hotel Group

Earlier Event: October 4
2017 ANA Masters of Marketing Conference
Later Event: October 26
TALK Influence @ New York 2017