As attention spans wane and advertising messages multiply exponentially, the environment for marketers has never been more challenging. With those challenges, successful marketing is increasingly reliant on how brands engage with and inspire their customers via strong brand activation campaigns. The 2017 ANA Brand Activation Conference will highlight those companies that have strategically driven their activation to provide maximum impact – not only to the brand and its growth, but to the customers and their needs, and bring together all industry communities—marketers, retailers, agencies, media companies, service providers and lawyers—to answer these questions.
Two-and-a-half days of inspiring and insightful sessions from top marketers, retailers and other experts will explore this critical area of marketing which encompasses 60% of total marketing spending – almost $600 Billion spent in Brand Activation in 2015 according to the first ever brand activation spending study by the ANA*. Industry experts will discuss how they crafted smart, integrated campaigns using brand activation that engaged consumers and shoppers at key points along the consumer decision journey and moved the needle for their businesses.