1. FInding Your Brand's Superpower (9:30-10:15AM)
Amidst a constantly-changing and competitive digital landscape, finding a campaign idea that wins audience attention can be challenging. But just like people, brands too have a “superpower”—an essential quality that has the power to differentiate them in a crowded marketplace. The question is, how do you find and harness that superpower to unleash maximum impact? We’ll explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe.
Keith Green, VP of Marketing, Guinness World Records North America, Inc.
2. #BetterWhenBaked: Highly Relevant Promotion Marketing (10:30-11:15AM)
The changing landscape of Marijuana acceptance is creating new opportunities for brands to start communicating with this growing audience. Michael Lieberman will discuss how the General Mills brand Totino’s has made the bold move of marketing to marijuana consumers, and how data, consumer insights, and new measurement opportunities led to the success of this contextually relevant campaign.
Michael Lieberman, Chief Strategy Officer, Kinetic Worldwide
3. Solving the Data Activation Problem in 2017 and Beyond (11:30AM – 12:15PM)
With the pervasiveness of 1st and 3rd party customer data in marketers’ strategic plans, data activation can be a challenge when it comes to ensuring marketing ROI and promotional success. DataXu CRO Ed Montes will discuss brand case studies and how marketers’ are using data and analytics to power their digital promotional activities.
Ed Montes, CRO, DataX