Experiential Marketing Committee Meeting: Powering The Brand Experience Through Technology
I. Insights for Experiential Marketing Technology
The array of technology products that can be integrated into Experiential Marketing programs can seem limitless. It is not easy to decide which ones are the best fit and will give you the greatest ROI. This session will give you the tools you need to crack the code of tech for experiential.
II. Using Technology to Drive Experiential Performance
Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. In this session Kevin will share his approach, mixing science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs.