Back to All Events

ANA Committee - Executing Retailer-led Programs Through Shopper Marketing

  • ANA 708 Third Ave Fl 33 New York, NY 10017 (map)

NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Building 'Brand New' Opportunities (10:00AM – 10:50AM)
To forge Brand New engagement with today's always on and online consumers, look outside the cart and off the shelf. Captivate today’s omnichannel consumers with solutions at multiple digital and physical touchpoints. Go beyond test and learn; Create, Iterate & Scale to build brand engagements that can be efficiently customized and personalized to a range of audiences. Amplify collaboration and partnership with the brand and retailer to define Brand New success.

Speaker:  Michelle Harmon-Madsen, Senior Vice President, Brand Partnerships, FreshDirect

II. Session 2: TBD (11:10AM – 12:00PM)

Speaker: Evan Bashoff, Executive Director of Marketing and Brand Strategy, Toys R' Us, Inc.

LUNCH / ROUNDTABLE (12:00PM – 1:15PM)
Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Session 3: Rewards & Incentives in Shopper Marketing (1:15PM – 2:00PM)

Speaker: Jeff Turose, Director of Promotional Sales, Fandango Rewards