Brand Innovators is honoring the most innovative women in brand marketing.
“You’ve come a long way, baby!”, the famous slogan from the Virginia Slims ad campaign from the ’60’s goes. That memorable phrase, however, may very well have been an understatement.
It’s a fact that 85% of all brand purchases are made by women, however, in a twist of irony, it’s only in the past decade or so that women have begun to have the same clout in the executive suite as men have.
From leading companies in the fashion and beauty industries to America’s automotive ad financial services franchises, there are more influential women than ever before working in brand marketing at Fortune 500 and other leading brands.
Our Brand Innovators ‘Top 100 Women in Brand Marketing’ List acknowledges 100 of the most innovative female brand marketers driving the digital transformation of the marketing and media industries.
The Brand Innovators editorial team has been busy over the past couple of months curating this list of over-achievers, who have contributed both to the companies that they work for and the industries that they work in.