Metrics that matter.

We’ve already described the many things a House Party campaign can do for your brand — but we don’t expect you to take our word for it.

Each campaign is rigorously and transparently measured, and each final report highlights the metrics that matter most to you, with a focus on reach, engagement, branding and sales.

In addition to our robust, third-party-audited surveys and proprietary tracking tools, we partner with firms like Nielsen and Datalogix and employ industry-best tools like Radian6 to deliver the full picture of your campaign’s impact.

It’s no coincidence that our SVP of research & analytics also leads the Word of Mouth Marketing Association (WOMMA)’s Research & Measurement Council. Our measurement strategies have long been recognized for their care and foresight; we not only follow best practices, but establish them.

A campaign can’t be all fun and games — sometimes it’s measurement and reporting, too. But when that time comes, you can trust that you’re in good hands.

We’ve done a half-dozen House Party programs since 2012, and we’ve been really happy with the results. The buzz they’ve generated has exceeded our expectations, especially in social media, and we’ve seen significant lifts in important metrics like favorability and purchase-intent.
— Kristin Harp, Marketing Manager, SodaStream USA