Latest Round of Funding Led by Acadia Woods Partners, LLC
— January 26, 2012 — House Party, a leading social media company that combines digital media and word-of-mouth marketing with brand-inspired, in-home events, today announced it has raised $5.3 Million in Series C funding. The latest round of funding was led by New York-based Acadia Woods Partners, LLC.
House Party puts brands into the hands, homes and conversations of consumer brand advocates through its passionate member-based community, proprietary digital platform and authentic, memorable in-home events. The funding will be used to accelerate growth of the business, including investments in key sales and marketing initiatives and strategic new hires.
“Our investment demonstrates confidence in House Party’s management team, the direction the company is taking and the opportunity at hand,” said Jeff Samberg, managing director of Acadia Woods. “We are impressed with the growth in House Party’s business and believe that, with its social media focus and experiential consumer platform, the company is exceptionally well-positioned to help advertisers build their brands and drive sales.”
“We are rapidly expanding the House Party offering and this funding will help us continue building the momentum we’ve seen over the past year,” said House Party CEO Chris Maher.
To find out more about House Party’s brand offerings and to see which brands are currently sponsoring parties within our community, visit www.HouseParty.com
About House Party
House Party is the leading social media company that combines digital, word-of-mouth and experiential marketing to build brands and drive sales. The company generates millions of consumer conversations and recommendations, online and off, through its passionate community of social influencers, proprietary digital platform, and memorable in-home events, for the world’s best-loved brands.