Press Release

truTV and Nitro Circus team up for “Impractical Jokers Live: Nitro Circus Spectacular”

Nitro Circus, the world’s leading youth action sports and entertainment brand, are coming together to produce a two-hour special live event, Impractical Jokers Live: Nitro Circus Spectacular, an ultimate celebration to cap off the fifth season of the popular truTV series. Hosted by extreme sports superstar Travis Pastrana and powered by the unmatched showmanship of Nitro Circus, the season finale will feature Joe, Murr, Q and Sal, collectively known as The Tenderloins, tackling their biggest challenges yet, including two high-stakes live punishments and a four-part obstacle course.

For fans unable to make it to Prudential Center, truTV is also partnering with House Party to throw private viewing parties for a select number of lucky fans in their homes. Winners will get ultimate fan access to view the Impractical Jokers Live: Nitro Circus Spectacular with their friends and score show-themed swag and games to play along at home. Fan can apply here for a chance to host their own viewing party, and 250 lucky hosts will be selected and notified on October 18, 2016.

Invitation To Host Seafood Nutrition House Party This National Seafood Month

Arlington, VA (PRWEB) August 22, 2016

The non-profit Seafood Nutrition Partnership (SNP) is inviting 250 people to host a Seafood Nutrition House Party this October 1. The 2015-2020 USDA Dietary Guidelines for Americans recommend eating seafood at least twice a week to take in at least 250mg of omega-3s EPA+DHA per day. Currently only 1 in 10 Americans follow this guideline. This program will help build awareness for the need to include critical seafood nutrition in regular meals.

The program overview is as follows: Share a fun meal with some amazing seafood recipes by hosting a Seafood Nutrition House Party! Apply now for one of your own: http://www.houseparty.com/event/seafoodnutrition. This program is only open to residents located in SNP’s 8 Target Markets in AL, FL, IN, KY, OH, OK, TN and WV.

This is a great chance to get your friends together for a fun meal with some amazing seafood recipes as you learn how eating seafood twice a week is essential for a healthy heart. At your party, you'll showcase your passion for seafood and heart health, and Seafood Nutrition Partnership will provide everything you need to make it a success. So invite all your friends over to take the Healthy Heart Pledge, enjoy delicious recipes and have a great time learning how important and easy it is to incorporate seafood into your meals every week.

SNP Executive Director Linda Cornish said, “We invite everyone interested in seafood nutrition to plan a Seafood House Party on October 1 and use hashtag #SeafoodParty2016 and #HealthyHeartPledge to kick off National Seafood Month 2016!”

When you use the #HealthyHeartPledge hashtag you’re taking our Healthy Heart Pledge. That means you recognize seafood is a healthy choice for you and your family and you’ll pledge to eat at least two servings of seafood each week and supplement with omega-3s. You can learn more about the Healthy Heart Pledge and sign up for our newsletter for helpful information to help you eat more sustainable seafood on http://www.seafoodnutrition.org/healthy-heart-pledge.html

About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is a 501(c)(3) nonprofit whose mission is to inspire a healthier America through partnerships that raise awareness about the essential nutritional benefits of eating seafood. SNP leads education efforts to help Americans gain the skills to select, order and prepare fish and shellfish, and to inspire a healthier America by promoting a nutrient-rich diet that includes seafood and omega-3s. In October 2015, SNP launched a three-year national public health education campaign. For more information, visit SeafoodNutrition.org.

About House Party
House Party is the leading influencer marketing platform that drives authentic advocacy at scale by connecting brands with their biggest fans. Our proprietary platform enables brands to identify influential advocates, engage them with in-person experiences, amplify their advocacy through social media and offline word of mouth and measure the impact on brand metrics and sales. By leveraging our proprietary technology and socially-savvy community of over 1.1 million consumer influencers, brands have a one-stop shop for sampling, social sharing, branded consumer content creation and more. For more information, visit about.houseparty.com.

American Beverage Consortium Announces Inaugural Golden Bevies Winners

MIAMI, FL--(Marketwired - Nov 10, 2015) - The American Beverage Consortium is pleased to announce the winners of the inaugural 2015 Golden Bevies, honoring the best in beverage marketing. The Golden Bevies recognizes top brands and agencies who have made a significant contribution to the digital marketing world and demonstrated a successfully executed marketing campaign in the beverage industry. "The inaugural class of Golden Bevies recipients embodies the eBev mission of reinventing beverage marketing in a digital world," said Seth Hillstrom, Managing Partner, American Beverage Consortium. "They have succeeded by delivering powerful messages and finding or creating opportunities to tell their brands' stories in ways that are engaging, meaningful, and ultimately valuable to their consumers. As a collective, this group drives strategy and innovation across this and all industries, and inspires us all to continue growing and taking the next steps as marketers and individuals to further our organizations and ourselves." The 2015 Golden Bevies winners are as follows:
  • Brand of the Year: 206/Coca-Cola - "We endeavor every day to tell new stories about a company you thought you already knew," said Doug Busk, Group Director, Digital Communications and Social Media, Coca-Cola. "It's awesome to stand among colleagues who tell such incredible stories regarding their brands as well."
  • Best Awareness Campaign: Motive/MtnDew DEWshine - "It is really exciting to see the DEWshine launch being recognized by eBev and it is an honor to be awarded an inaugural Golden Bevie," said Sue Christine, Marketing Manager, PepsiCo.
  • Best Engagement Campaign: Honest Tea National Honesty Index 2015 - "Honesty is refreshing these days," said Seth Goldman, Honest Tea Co-Founder and TeaEO. "We're gratified that our light-hearted social experiment, the National Honesty Index, which tests people's behavior when (they think) no one is looking, resonates."
  • Bang for Your Bev (best campaign under $500k): Beam Suntory Laphroaig - "We could not be more excited to win such a prestigious industry award. Laphroaig's #OPINIONSWELCOME campaign utilized our biggest brand fans to share their paradoxical, funny and provocative opinions about the brand. We invited them to share their opinions through the microsite, social media channels and unscripted videos," said Rachel Harris, Director, Commercial Marketing (Whiskey & Cognac Portfolios), Beam Suntory. "The campaign was launched in 2014 and amplified on digital and social platform for the 200-year anniversary of the whiskey. In 2015, the campaign was brought to retail allowing consumers to customize the bottle label with their own unique opinion. This is the first time in Laphroaig's history that the front label was altered to feature content by the consumer."
  • Best Advocacy or Loyalty Campaign: House Party/Redd's Apple Ale Shark Week - "We're so pleased to be acknowledged by eBev and were honored to take home the Golden Bevie last night. It's great to see our industry recognizing -- and awarding -- the power of authentic influencer marketer programs and the business results they deliver for brands," said Chris Maher, CEO, House Party, Inc.
  • Beverage Solution Provider of the Year: Shopkick - "Receiving the Golden Bevie for Solution Provider of The Year from the Beverage Industry over several other providers is a tribute to the tremendous partnerships that the Shopkick team has built with beverage clients," said Alexis Rask, Chief Revenue Officer, Shopkick. "Together we have proven how Shopkick facilitates product engagement between users and in-store beverage purchases, driving incremental sales and brand value."
Winners were recognized at the third annual eBev 2015 beverage marketing conference in Miami on November 3, 2015. To learn more about the Golden Bevies and the eBev series of conferences, please visit http://ebevseries.com  

About the American Beverage Consortium

The American Beverage Consortium is the leading association of beverage marketers, comprised of the full spectrum of global players in the industry. They enable brands, retailers, agencies, vendors, and academic members of the beverage industry to connect and learn, allowing ideas to be shared, relationships to be made, and ultimately, beverages to be sold. Their mission is to help accelerate growth and innovation within the beverage marketing community and to bring the industry to the forefront of digital, mobile, and social media marketing. The eBev Conference Series is where it is all brought to life. At the intersection of marketing and technology, eBev and eBev Shopper are the premier destinations for training, education, and networking. eBev unites the most prominent beverage and agency marketers to address the challenges and innovations in digital, mobile, and social media marketing across the industry, and eBev Shopper unites brands, retailers, and technology to synchronize their efforts and drive sales in the retail environment.